Design concept by Goat Scale · Ostrafield is a fictional agency. This is not a real company: no projects, enquiries or applications are taken.

Services

Strategy. Brand. Digital. Campaign.

Clear thinking for complicated brands, from the first workshop to the launch.

Strategy

Decide where the brand stands before deciding how it looks.

Illustrative photo: hands linking white index cards with red string across a black table

(Positioning)
(Research)
(Brand architecture)
(Naming)
(Employer brand)
(Product strategy)

Brand

How the brand looks, sounds, moves and speaks.

(Visual identity)
(Motion identity)
(Verbal identity)
(Sonic identity)
(Art direction)
(Illustration)
(Typography)
(Iconography)

Digital

Interfaces and products that carry the brand into use.

Illustrative photo: a laptop and phone showing yellow and black interface graphics on a dark desk

(UX)
(Interface design)
(Prototyping)
(Design systems)
(Websites)
(Motion and haptics)

Campaign

Launching the brand where people will meet it.

Illustrative photo: a wall of yellow and black fly-posters on a city street, a passer-by blurred in front

(Launches)
(Out of home)
(Film and content)
(Social)

How we work

Shown, not sold.

Work in progress on the wall, every week, so nothing arrives as a surprise.

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