Brands with backbone
Identities, systems and launches for brands that need to stand for something. Five studios, one agency, driven by curiosity, candour and craft.
[Illustrative imagery, not client work]
[Work] (16)
Selected work
[What we do] (4)
Clear thinking for complicated brands
A partner for teams who need their brand to do more than look good.
Strategy
Decide where the brand stands before deciding how it looks.
- (Positioning)
- (Research)
- (Brand architecture)
- (Naming)
- (Employer brand)
- (Product strategy)
Brand
How the brand looks, sounds, moves and speaks.
- (Visual identity)
- (Motion identity)
- (Verbal identity)
- (Sonic identity)
- (Art direction)
- (Illustration)
- (Typography)
- (Iconography)
Digital
Interfaces and products that carry the brand into use.
- (UX)
- (Interface design)
- (Prototyping)
- (Design systems)
- (Websites)
- (Motion and haptics)
Campaign
Launching the brand where people will meet it.
- (Launches)
- (Out of home)
- (Film and content)
- (Social)
Curious by default. Candid by habit. Crafted to the edge.
Values
Ask the second question. The first answer is usually the brief. The second is usually the brand.
(01) Curiosity
Ask the second question.
The first answer is usually the brief. The second is usually the brand.
(02) Candour
Say the plain thing.
Clear reasoning, shared early, so decisions get made in the room.
(03) Craft
Sweat the last ten percent.
Systems that hold up on a phone, a hoarding and a lanyard alike.
[Studios] (5)
Five studios. Four continents.One agency.
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