Challenge
A much-loved building with a reputation for being quiet, dusty and a little stern. The brief: keep the wonder, lose the hush.
[Fernhollow Museum] (2026)
A museum that talks back
An identity for an imagined natural history museum that wanted visitors to ask questions, not just read labels.
- Sector
- Culture
- Scope
- Identity, wayfinding
- Typeface
- Fernhollow Grotesk
- Line
- Ask the room
Strategy
Ask the room. Every label, sign and poster opens with a question, so the museum feels like a conversation from the front steps in.
Identity
A bracketed question mark as the core device, a grotesk with field-guide numerals, and a colour per gallery drawn from the specimens inside.
Concept work for a fictional client. Want to see how the enquiry flow works?