Challenge
Timetables in three formats, signage from four decades and a booking flow nobody could explain. The brief: make every crossing feel simple before anyone reaches the pier.
[Quayline Ferries] (2026)
Crossings, made obvious
A fictional island ferry operator, rebuilt around one idea: you should know where to stand, when to board and what it costs, at a glance.
- Sector
- Transport
- Routes
- Fictional
- Typeface
- Quay Sans
- Line
- Crossings, made obvious
Identity
A wave-cut monogram, a tide-table grid that runs from posters to the app, and a signal yellow that only ever means "go this way".
Outcome
A single system for piers, boats, tickets and screens. This is concept work: Quayline is invented and so is everything said about it.
Concept work for a fictional client. Want to see how the enquiry flow works?